Because if we're being honest here, your designs can be on fleek and your quality can be on point, but if your branding isn't perfection, you can just go home now.
Sounds a little over-dramatic we know, but it's true! When you start a company (especially one centered on aesthetic and design), your branding is key. You have to figure out how to communicate to the world exactly who you are, what you make, and who you make it for. Subconsciously, people spend one second glancing at your logo, and instantly make a decision about loving (or not really feelin'... OUCH) your brand and your products as a whole.
"So what's the problem with that? If you can design swimwear, you should be able to design anything and everything that has to go with it, right?" W.R.O.N.G. my friends... Just because you can take pen to paper DOES NOT, we repeat DOES NOT mean you know how to create badass graphic design on one of these confusing metal/glass rectangles people like to call "computers." Even the word "computer" sounds distrustful to us. Let's just put it this way: If the swimwear thing doesn't work out, we are more likely to gain employment as rollerblading unicorns delivering pizza than as techies of any kind. Actually, not going to lie, that sounds kinda fun....
Okay, we can come back to that idea later. But basically, we put the pen to paper and came up with the vision for our logo. We needed someone to translate that vision for the "computers" (devil robots) into a graphic design that could be seamlessly applied to website, packaging, and marketing applications galore. Enter: The Branderie.