Bandits Swimwear

Branding your Baby and Who to Entrust

Stephanie MeniComment

Because if we're being honest here, your designs can be on fleek and your quality can be on point, but if your branding isn't perfection, you can just go home now.

Sounds a little over-dramatic we know, but it's true!  When you start a company (especially one centered on aesthetic and design), your branding is key. You have to figure out how to communicate to the world exactly who you are, what you make, and who you make it for. Subconsciously, people spend one second glancing at your logo, and instantly make a decision about loving (or not really feelin'... OUCH) your brand and your products as a whole.

"So what's the problem with that? If you can design swimwear, you should be able to design anything and everything that has to go with it, right?" W.R.O.N.G. my friends... Just because you can take pen to paper DOES NOT, we repeat DOES NOT mean you know how to create badass graphic design on one of these confusing metal/glass rectangles people like to call "computers." Even the word "computer" sounds distrustful to us. Let's just put it this way: If the swimwear thing doesn't work out, we are more likely to gain employment as rollerblading unicorns delivering pizza than as techies of any kind. Actually, not going to lie, that sounds kinda fun....

Okay, we can come back to that idea later. But basically, we put the pen to paper and came up with the vision for our logo. We needed someone to translate that vision for the "computers" (devil robots) into a graphic design that could be seamlessly applied to website, packaging, and marketing applications galore. Enter: The Branderie.

These little minxes are geniuses. Also doesn't hurt that they are delightful humans who make you feel warm and fuzzy on the inside as they perform their miracle magic! Seriously though, trusting someone with the identity of your company (new born baby love) is no small task. Nobody could have ever been more worthy of this trust than Becca and Lauren at The Branderie.

They understand proportions, font, color, weight, and every other aspect of logo design you can think of. They understand how to take the identity of a brand or a product and turn that into a clear and simple image. Their skills in anything paper are killer because of their years of experience in luxury paper goods and event design (see their sister company Suite Paperie). Most importantly, they understand how overwhelmingly important it is for a small business owner to get it right.

Keep in mind that while we have big plans for our Band of Bandits (you guys) to take over the world, right now Bandits Swimwear is just getting started and we don't have some crazy insane budget to throw at tons of marketing material and design projects. The Branderie treated us as if we did. Becca and Lauren were constantly entertaining or OCD as we hammered out font and proportion details for the logo, not willing to stop until we were over the moon about the design. They also HAND DIPPED thousands of hang tags for us to create the INCREDIBLE little numbers you see below:

If you ask us, every single one is like a little piece of art. To some that may seem like overkill. "Who cares about the paper quality on your hang tag or whether the grey has been dipped to a shade of perfection? Somebody is just going to take it right off the suit and throw it away."  But to us, you deserve the highest level of quality in every single aspect of our swimwear. Isn't that what having a luxury label is all about?

In any case, you can bet that each and every time we need to concoct some beautiful little paper creation for you, we will be calling Lauren and Becca. Our advice? If you have a newborn baby dream that you need help turning into a small business, you should too. Because that's what all of you are: creative little (babelicious) unicorn dreamers with adventure in your hearts. Go after what you want. Ask for help when you need it. Life is short and fear of failure is frankly a stupid and idiotic reason not to try your damnedest.

Lastly, when you don't know who to trust, always trust a unicorn.

xo